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Seth is real.  He made lunch for us–all 12 serious entrepreneurs with bright eyes–  healthy, wholesome, organic food he prepared himself.  It was scrumptious.  He served us tea and nutritious, gluten-free wholegrain muffins and ambrosial cake made by his wife in her burgeoning bakery.  Addicting. I’m glad I don’t live nearby.  When the smoke alarm screeched awake over sautéing onions, it was funny.  When the fire trucks came roaring up, it was hilarious.  And when Seth sliced avocados in the middle of all this while continuing the meeting in between greeting the firemen, it was endearing.  This was Seth.  And when he told us the hard things…things we came for but maybe hoped we wouldn’t hear, it was hard.  Seth is honest.  He won’t cater to your ego to protect his.  He will push you to dig deep and to ship…to be more of who you can be and share that with the world.  Because the world needs you.

I’m not a starry-eyed celebrity fan or faithful disciple of any guru.  No thanks.  Been there, done that.  But I’m as passionate about lifelong learning and growth as I am passionate about health and fitness.  Both are integral to a dynamic life.  There are numerous prominent global thought leaders from varied backgrounds, whose wisdom and knowledge I value and regularly enjoy learning from.  Generally, they’re rebels and out of the box thinkers.  Imagine that.  Seth Godin is definitely at the top of the box…outside of it actually, regularly calling to those stuck inside, to come out and ‘Poke the Box’.  Seth’s work is the “get out of jail” card for ordinary.